Amanda Luz Henning Santiago is a communications expert and a graduate of Hunter College.

 
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About

 

Amanda Luz Henning Santiago is a graduate of Hunter College’s Digital Sociology Program.

Her research explores the intersection between class, culture, and digital platforms, particularly social media platforms. Fashion, pop culture and the medical cosmetics industry are favorite topics.

She is currently employed at The Parkside Group as a Communications Account Executive, where she manages public relations for nonprofit and political clients.

Previously, she worked as a staff reporter at City & State, where she covered New York politics and policy, and authored Excelsior, a biweekly civic explainer newsletter. She has also written for HuffPost, Mashable, Business Insider and VinePair.

Born in Manhattan, raised in Brooklyn, Amanda now lives in Queens with her husband and their poorly behaved cat. 

Internship

For her research internship Amanda anonymized Instagram posts and stories, and coded Instagram profiles of individuals who have either been or are currently incarcerated, as well as the individuals and communities who are supporting or are in some way connected with formerly or currently incarcerated people.

The work aided CalvinJohn Smiley, PhD & Jan Haldipur, PhD with their research on the intersection of prisoner reentry and social media, examining how Instagram can be utilized by individuals’ post-incarceration to create a sense of community and network, as well as a digital journal.

Seven hundred seventy-three Instagram profiles (n = 773) that had been previously identified as having some connection to formerly or currently incarcerated folks and collected in a Google sheet were coded over the course of the Fall 2022 semester. Several different typologies were identified throughout the coding work and a research paper was written to capture findings.

Identifying Typologies of Formerly and Currently Incarcerated People on Instagram


Skills

Digital Sociology Learning Objectives:


Courses

  • Statistics I & II

  • Quantitative Research Methods

  • Qualitative Research Methods

  • Data Analytics

  • Applied Research Evaluation

  • Workshop in Information Technology

  • Thinking Critically in a Digital Society

  • Culture & Cognition

  • Cultural Studies

  • LGBT Social Movements Project

  • Research Internship

Resume

 

Experience

 

The Parkside Group
Communications Account Executive
New York, NY | March 2022 - Present

Responsible for communicating with public relations clients daily, pitching stories and op-eds to news outlets, creating media advisories and press releases, organizing press conferences, copy editing, and providing social media management and strategy services to clients.

Public Wise
Project Manager
New York, NY | August 2020 - January 2021

Oversaw the execution of a qualitative research study, from recruiting respondents to producing a final report of the project’s findings, aimed at determining how BIPOC voters feel about the mechanics of voting and what compels them to vote.

City & State
Staff Editor
New York, NY | February 2019 - March 2022

Pitching and editing articles daily for City & State’s website and magazine, with the goal of increasing the publication’s overall web traffic and audience engagement, utilizing SEO best practices and insights from Google analytics. Also wrote original stories relevant to what was trending in New York’s political sphere, in addition to creating and authoring the Excelsior newsletter.

Mashable
Culture Fellow
New York, NY | July 2018 - December 2018

Wrote multiple breaking news posts about the best and worst things online, in addition to writing original reported features about the undiscovered corners of the internet.

Business Insider
Entertainment Intern
New York, NY | June 2017 - December 2017

Wrote breaking entertainment, tech, and celebrity news stories daily, in addition to working on lengthier original features.

Ignite 360
Market Research & Branding Associate
Brooklyn, NY | October 2013 - September 2015

Conducted over 35 qualitative research projects nationwide, provided brand and strategy insights to clients such as General Mills, Starbucks and AMC.

 

Education

M.S. | Applied Social Research 
Hunter College
Fall 2020 to present

Writing for Film & Television
Honors Program
Emerson College
Fall 2009 to Spring 2010

B.S. | Sociology
Summa Cum Laude
SUNY Purchase College
Fall 2010 to Spring 2013

 

Certificates

  • Qualitative Research Moderator / RIVA Certified 2013

 

Awards

  • 2021 Manhattan Young Democrats Young Gets It Done Journalist of the Year Award

  • 2020 New York Press Association Award — Third place for best crime, police and courts coverage

 

Skills

  • SEO

  • CMS 

  • AP Style

  • Sprout/Hootsuite

  • Google Analytics

  • Meltwater

  • MailChimp

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Contact

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